Ducati’s brand new Monster 1200 has been voted “Most Beautiful Bike of Show” on the closing day of the EICMA 2013 International Motorcycle Show in Milan. The survey, organised by the Italian publication, Motociclismo, attracted over 10,000 participants and has become an annual tradition at the highly important show and a valuable and prestigious award.
The Ducati Monster 1200 was the winner of the award, followed by the MV Agusta Turismo Veloce 800. The result rewards Ducati for its continuous development of new models with latest technologies, an initiative that has helped the company to repeat the positive sales trend enjoyed in recent years, with 2013 on course to maintain the Italian manufacturer’s record sales set in 2012.
The prestigious award was announced at the end of the show, when Corrado Capelli (President of ANCMA) Piero Bacchetti (President of Edisport Editoriale) and Massimo Bacchetti (Editor of Edisport Editoriale) presented the award to Ducati Motor Holding’s Director of Marketing, Diego Sgorbati.
High-spec brakes, suspension, single-sided swingarm and lightweight wheels combine with Ducati’s best-yet ergonomics to offer the Italian manufacturer’s most attractive Monster ever. Super comfortable and introducing an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.
Evoking the exciting memories of past models such as the powerhouse S4R and S4RS, the 2014 Monster 1200 also boasts an exclusive S model with 145hp , wrapped beautifully in a spec-impressive chassis that tips the scales at 182kg (401lb) dry weight. While the Monster 1200 is presented in Ducati red with red frame and black wheels, the Monster 1200 S offers Ducati red with red frame and glossy black wheels in addition to the striking scheme of white with bronze-coloured frame and glossy black wheels.